Yoo Ji Suh

I am a third year PhD student at the School of Journalism and Mass Communication at the University of Wisconsin-Madison. I graduated from Seoul National University in 2018, with a double major in International Relations and Social Communication Studies. Following that, I earned a master’s degree in communication in 2021, also from Seoul National University.

My research interests include identifying content features that moralize attitudes and designing persuasive media content to nudge attitudes and behaviors toward inclusivity. Right now, I am working on projects that examine (a) how tailoring to the moral foundations of the recipient enhances the persuasiveness of messages advocating the anti-discrimination legislation and defense spending, (b) how message frames and personal experience of natural disasters impact environmental policy efficacy, (c) the relationship between moral outrage and hate speech during the #MeToo movement, and (d) how partisan media use shapes attitudes toward political compromise, through attitude moralization.

IDS Affiliate Faculty Supervisor: Dhavan Shah

Research areas: Moralization of politics, orientation toward deliberation, political compromise, psychological mechanisms of media effects, computational content analysis