Uncovering Gender Stereotypes in Controversial Science Discourse: Evidence from Computational Text and Visual Analyses Across Digital Platforms
Journal of Computer-Mediated Communication (2024) Authors: Kaiping Chen, Zening Duan, Sang Jung Kim Abstract: This study examines how gender stereotypes are reflected in discourses around controversial science issues across two platforms, YouTube and TikTok. Utilizing the Social Identity Model of Deindividuation Effects, we developed hypotheses and research questions about how content creators might use gender-related stereotypes to …