Moral Framing in AI-Mediated Communication: Exploration of LLM Effects on Engagement Patterns Among Black Americans
Journal of Interactive Advertising (2026) Authors: Kristen L. Sussman, Lucy Atkinson, Joshua Anderson, Lillie Williamson, Sean Upshaw, and Jean-Louis Ntang Bebe Abstract: Artificial intelligence (AI) technology is widely used in social media to offer personalized experiences and shape user engagement, but questions persist about AI’s potential. Due to the nascency of the technologies, little understanding …