From Internet Meme to the Mainstream: Using Computer Vision to Track “Pepe the Frog” Across News Platforms
Visual Communication Quarterly (2025) Authors: Yibing Sun, Varsha Pendyala, Ruixue Lian, Haohang Xin, Puja Patel, Erik P Bucy, Dhavan Shah Abstract: This project investigates the diffusion of hateful visual symbology in news coverage from 2015 to 2023, focusing on Pepe the Frog, a meme often linked with alt-right ideologies. Using a multimodal large language model, …